From Max Power Magazine to 4,000 businesses.

Where it all started

It started with cars. Brett Dixon's career began in graphic design within the automotive industry, creating work for the likes of Max Power Magazine: a world of modified cars, turbocharged engines and late-night photoshoots. He was a self-confessed boy racer, and he loved every minute of it.

But it was more than just design. Even then, marketing was woven into everything he did. And it was in the automotive world that Brett started building the relationships that would shape his entire career, connecting with larger firms, particularly in the motoring sector, and learning what makes brands tick at a commercial level.

Before the marina world, Brett's career took an unexpected turn. He spent time working with the Ministry of Defence, and it was during a posting in the United States that he met his wife, Jayme. A chapter that added discipline, perspective, and a reminder that there's more to life than marketing.

Superyachts, F1 circuits and going global

From there, Brett moved into the world of luxury superyacht marinas, a sector that took him around the globe. Dubai, Abu Dhabi, Muscat, Bahrain, China, South Korea, the United States, the Caribbean, and most of Europe.

This was old-school marketing at its finest: international trade shows and glossy magazine print campaigns, working with some of the most prestigious developments in the world, including Yas Island in Abu Dhabi, home to the Formula One circuit.

But Brett wasn't content to stay in the past. He led the company's digital transformation, heading up marketing across the UK, Spain, Turkey and the USA. It was here that he saw first-hand the extraordinary power of digital marketing, and what it could do for businesses of every size.

"I was marketing superyacht marinas on F1 circuits to billionaires. But the principles are exactly the same whether you're selling a superyacht berth or a plumbing service: understand your customer, be where they're looking, and be honest about what you can deliver."

The credit crunch and going solo

In 2008, as the credit crunch hit, Brett made a decision that would change everything. He went out on his own as an independent consultant, tapping into the contact book he'd built across the automotive, marina and luxury sectors.

The gamble paid off. He landed consulting work with Harvey Nichols, Shangri-La, Jumeirah, BBC Top Gear, Formula One circuits, Porsche, Emaar and UK Trade and Investment, helping major brands navigate the shift from traditional to digital marketing. By now, the work was entirely online: e-commerce, social media, search, the full digital spectrum.

But something was bothering him.

The problem nobody was solving

While working with big brands, Brett noticed something that frustrated him. Small and medium-sized businesses, companies with brilliant products and services, were being massively underserved by the marketing industry.

Brett disagreed with the way they were treated. Fundamentally.

"As marketing professionals, we have a responsibility to educate, and to be honest, even when clients don't want to hear it. Marketing doesn't offer guarantees. It can fail. Most of my family run small businesses, so I was acutely aware of the challenges they face. I wanted to help."

In 2010, DPOM was born. And with it came the Transparency Guarantee: no fluff, no bullshit, just honesty. A commitment to telling every client the truth about what marketing can and can't do for them, from day one.

What gets him out of bed

Sixteen years in, Brett could have sold up, hired a CEO, stepped back. He hasn't. And there's a simple reason why: the reviews. Nearly 400 of them, from real business owners who trusted DPOM with their marketing.

"We can't help every business, but we always give it our absolute best. Our staff care too. We're a small team, and when a small business owner takes the time to thank us, it makes it all worthwhile."

DPOM is rated 4.8 from 395+ reviews on Feefo and other independent review platforms. That kind of consistency doesn't happen by accident.

Why Premium

After years of working with thousands of SMEs, Brett kept seeing the same pattern. Businesses would reach a point where they'd outgrown marketing packages. They didn't need someone to press buttons. They needed a strategic marketing mind sitting alongside them.

The kind of expertise a full-time Chief Marketing Officer would bring, without the six-figure salary. A fractional CMO. Someone who's built a business themselves, managed millions in ad spend, and worked with over 4,000 companies across every sector imaginable.

"I like a challenge, especially with ambitious, creative, innovative, passionate businesses. I love sharing what I know to help firms grow, and that's exactly what Premium is designed to do."

Beyond the boardroom

Away from marketing, Brett is a massive petrol head, no surprise given where his career started. Track days, fast cars, and a lifelong love of Formula One. The boy racer never really went away.

But the real adventure has been with his wife, Jayme: 21 years married to his best friend, who also heads up DPOM alongside him. Together they've camped under the stars in the Mojave Desert, visited Area 51, driven through Monaco and Italy (he can't quite stay away from yachts), and explored their way across Europe and beyond.

With their daughter about to head off to university, the house might get quieter. But knowing Brett and Jayme, they'll fill the space with the next adventure.